Nica-Lorber-Portrait.jpg

Bio

I bring over 20 years professional experience spanning a broad range of creative disciplines. I’ve created brands from scratch and evolved existing brands to become stronger online. I’ve worked with content creators to write better copy for the web. I’ve helped companies define why they exist in order to craft more meaningful narratives. 

I look for the right solution for every goal. More importantly, I question and verify if the goals are correct to begin with. I have a knack for aligning teams and guiding people through complex web projects. With a proven track record of driving business success with design, I love to help my clients succeed. 

Fun facts

Get in touch!

Contact me to say hi or discuss a project.

 

Select clients

  • Aviation International News

  • Box

  • Columbia University

  • CooperVision

  • GE

  • Intuit

  • Looker

  • Nvidia

  • Renesas

  • SF Examiner

  • Stanford University

  • UCSF

  • YMCA


Interests

  • Mountain biking

  • Audio books

  • Music

  • Juggling

  • Learning Mandarin

  • Asian food

Expertise

  • Strategy

  • Mentoring / Coaching

  • Leadership

  • Training

  • UX research

  • UX design

  • Visual design

  • Information architecture

  • Content strategy

  • Branding

  • Illustration

  • SEO

  • Drupal


Inspiration

Artists

Musicians

  • Missy Elliot

  • M.I.A.

  • Kelis

  • Leikeli47

  • BTS