CooperVision

A multilingual website for customers and optometrists 

CooperVision home page.

CooperVision home page.

Product page on practitioner site.

Product page on practitioner site.

The practitioner landing page provides areas for each country to promote market specific offerings.

The practitioner landing page provides areas for each country to promote market specific offerings.

The site design looks consistent when translated. Templates can accommodate different quantities of content.

The site design looks consistent when translated. Templates can accommodate different quantities of content.

 A robust search tool allows doctors to find the right lens by many parameters.

 A robust search tool allows doctors to find the right lens by many parameters.

This is a training material page. With distributed content authors across the globe, high fidelity materials were needed to communicate how to use the site as designed.

This is a training material page. With distributed content authors across the globe, high fidelity materials were needed to communicate how to use the site as designed.

 

Results

CooperVision maintains a unified digital presence across 39 countries and 24 languages. Each site can customize content specific to its market. The company has continued to increase in value since 2010. 

Highlights

  • Design template has been implemented on 39 country sites
  • Site translates into any language without breaking 
  • Flexible templates show market specific content per country
  • Content and navigation items can vary per site
  • Designed advanced tools for practitioners 
  • Delivered ongoing improvements during 5 year partnership

Services

  • Strategy
  • Content strategy
  • Information architecture
  • User experience design
  • Responsive design
  • Digital brand extension
  • Training

 

This work was done at Chapter Three and in collaboration with Garret Voorhees.


"Nica did an amazing job helping CooperVision with its global web strategy. She facilitated workshops, researched international requirements, and delivered design templates flexible enough to serve 39 responsive country sites. The sites have succeeded in supporting the business and communication objectives, providing the foundation of CooperVision's digital presence world wide.

Nica is collaborative and pleasant to work with. She is really good at putting complicated concepts into plain English and showing the client how the site would work."

– Catherine Muriel / VP Digital strategy 


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