Ixia

Reinventing a high tech B2B

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Results

  • Company was acquired within one year of redesign
  • Improved user experience
  • Improved lead generation

Highlights

  • Reduced content bloat by more than 50%
  • Refreshed brand
  • Made content easier to find
  • Reduced technical debt
  • Empowered marketing team with flexible layout tools

Services

  • Strategy
  • Creative direction
  • Content strategy
  • Content creation
  • Information architecture
  • User experience design
  • Responsive design
  • Branding
  • Training

This work was done at Chapter Three with Garret Voorhees and Kirsten Sims and Aaron Pedroza. More information on this project can be found here.

 

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