Ixia
Reinventing a high tech B2B
Results
- Company was acquired within one year of redesign
- Improved user experience
- Improved lead generation
Highlights
- Reduced content bloat by more than 50%
- Refreshed brand
- Made content easier to find
- Reduced technical debt
- Empowered marketing team with flexible layout tools
Services
- Strategy
- Creative direction
- Content strategy
- Content creation
- Information architecture
- User experience design
- Responsive design
- Branding
- Training
This work was done at Chapter Three with Garret Voorhees and Kirsten Sims and Aaron Pedroza. More information on this project can be found here.